The absolute worst kind of marketing that you can do is what I have termed “Keeping up with the Jones”. This is where you find out what everyone else is doing marketing-wise, normally your …

At a face to face networking event last year, I overheard a colleague comment that Mr X couldn’t be doing very well in his business given the age of his car. Harsh you might say and I would agree, …

Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I …

If you are not integrating your marketing communications across all of your channels, then it’s like your marketing is competing against itself. And to be honest if this is the case, in the long …

Let’s face it, it’s a busy market place out there and there are lots of messages and innovative ideas literally clambering for the attention of your target audience. So how do you present your …

I have no idea why some business owners, and indeed some marketers, still see marketing as something that needs to be kept separate and treated in a different way to other business activities. Because …

It’s worth remembering that whilst your customers see and benefit from the results of your external communications, for complete business success you must not forget or forgo efficient and effective …

In the last few years, I have noticed a worrying trend. Loyalty seems to have become less important as consumers have more power and greater expectations and are being presented with increased choice, …

Your marketing is the lifeblood of your business. Done properly it will drive your business and also maintain it. It might sound obvious, but reviewing your marketing content and the activities that you …

In a world where nothing stays static for long, your website copy and its messaging can be out of date in a matter of weeks or months. In this time, your business has probably evolved, your target audience …

If I had a £1 for every time a client said “could you just” followed by an urgent request for obscure marketing assistance or an order to do something now, I would probably be fairly …

It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product, service or company. Two recent examples make …