One thing I have noticed during my 6+ years in business is the growth of the “And” business“. An “And” business is one where you ask someone what they do and they begin reciting …

The success of any marketing activity depends on one thing – customer knowledge and whether you have it or not. Researching your customers is essential to develop a deep understanding and knowledge …

Voice and tone are two common buzzwords when it comes to generating the right content in order to market you and your business. They are often thought to be the same thing and as a result seem interchangeable. …

When I start working with a new client, I can never stress enough the importance of channel consistency. There are usually three questions that I am asked when I mention this marketing essential:

1. …

You can never underestimate the value and implications of honesty in business. And I find myself agreeing 100% with Mary Kay Ash’s quote.

"Honesty is the cornerstone of all …

The name is the foundation of your brand. Once in the market place, your brand name will greatly determine your position in the fight for customers.  Far more than just a series of letters, a successful …

Imagine if you only ever contacted people in your life when you wanted them to do something for you. I’m guessing that these people wouldn’t be that responsive or that interested in wanting …

There was a fantastic article in the Daily Mail a few years ago about a GP in Portsmouth who was retiring after 32 years and the fact that his patients waited up to four hours to say goodbye to him. “Described …

The absolute worst kind of marketing that you can do is what I have termed “Keeping up with the Jones”. This is where you find out what everyone else is doing marketing-wise, normally your …

At a face to face networking event last year, I overheard a colleague comment that Mr X couldn’t be doing very well in his business given the age of his car. Harsh you might say and I would agree, …

Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I …

If you are not integrating your marketing communications across all of your channels, then it’s like your marketing is competing against itself. And to be honest if this is the case, in the long …