Are you offering too much choice!

2nd January 2022

One thing I have noticed during my 6+ years in business is the growth of the “And” business“. An “And” business is one where you ask someone what they do and they begin reciting …

How well do you know your customers?

6th December 2021

The success of any marketing activity depends on one thing – customer knowledge and whether you have it or not. Researching your customers is essential to develop a deep understanding and knowledge …

Is your business using the right voice and tone?

4th November 2021

Voice and tone are two common buzzwords when it comes to generating the right content in order to market you and your business. They are often thought to be the same thing and as a result seem interchangeable. …

The importance of consistency across your marketing channels

6th October 2021

When I start working with a new client, I can never stress enough the importance of channel consistency. There are usually three questions that I am asked when I mention this marketing essential:

1. …

Don't show me the money!

1st September 2021

You can never underestimate the value and implications of honesty in business. And I find myself agreeing 100% with Mary Kay Ash’s quote.

 

"Honesty is the cornerstone of all …

What’s in a name?

2nd August 2021

The name is the foundation of your brand. Once in the market place, your brand name will greatly determine your position in the fight for customers.  Far more than just a series of letters, a successful …

Building relationship, not getting people to buy from you!

6th July 2021

Imagine if you only ever contacted people in your life when you wanted them to do something for you. I’m guessing that these people wouldn’t be that responsive or that interested in wanting …

Why the real value of your business lies in the strength of your client relationships

8th June 2021

There was a fantastic article in the Daily Mail a few years ago about a GP in Portsmouth who was retiring after 32 years and the fact that his patients waited up to four hours to say goodbye to him. “Described …

The worst kind of marketing

10th May 2021

The absolute worst kind of marketing that you can do is what I have termed “Keeping up with the Jones”. This is where you find out what everyone else is doing marketing-wise, normally your …

All that glitters is not gold!

6th April 2021

At a face to face networking event last year, I overheard a colleague comment that Mr X couldn’t be doing very well in his business given the age of his car. Harsh you might say and I would agree, …

It’s my opinion and you can’t change it!

2nd March 2021

Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I …

Don't let your marketing compete against itself!

10th February 2021

If you are not integrating your marketing communications across all of your channels, then it’s like your marketing is competing against itself. And to be honest if this is the case, in the long …

And there's more...

Is marketing aligned with your business strategy?

Good communications start from the inside

What's happened to loyalty?

Importance of a marketing review!

How fresh is your content?

Could you just?!

Not another pesky customer satisfaction survey!

Do you have a messaging strategy?

Trust - your marketing toolkit winner!

Less is always more!

How agile is your business?

What's your brand message?

How good is your marketing choreography?

Good communications start from the inside!

Don’t let your marketing compete against itself!

Top marketing tips for business success

Getting the right balance between traditional and digital marketing

Time to hone your customer service skills?

The toll of the bland, brand, band wagon!

Sharing values builds strong relationships

Integrated marketing – are you channel-centric or customer-centric?

Surround yourself with your kind of people!

Manners cost nothing!

Is your website compelling enough?

Integrated marketing – are you channel-centric or customer-centric?

The perils of employing friends!

It’s what you say and the way you say it!

Why you need a regular marketing review!

Marketing is not always the solution!

What you know still counts!

What's your motivating factor?

Who are you getting over familiar with?

Marketing - it's all about me!

Radio silence - what would you do?

Diversification - a step too far?

How emotional is your marketing?

Who are you partnering with?

A guide to successful networking

Why is marketing still misunderstood?

Top 10 tips for marketing success

Being likeable can help you to achieve business success!

Do you know what marketing is working?

What's your motivating factor?

Remember who you’re connected to!

Less marketing, more branding!

Bring back some marketing mystery!

How to handle a referral

How many times is enough?

Is there such a thing as a free lunch?

Tell me what you want, what you really really want!

What makes a marketing expert?

Are you really going the extra mile?

Whatever happened to loyalty?

Are you stealing your own time?

Forget the features – your customers are only interested in the benefits!

Rose-tinted marketing glasses!

Are you comfortable being authentic?

Want to punch above your weight?!

When bad publicity is bad for business!