At a networking event a couple of years ago, we were asked to discuss how we thought we could get the most from prospect meetings. Whilst the usual points about research, listening, understanding and follow …

Many organisations assume that their main marketing goal is to woo new customers to their business. But keeping your existing customers is just as important as acquiring new customers, as well as being …

Brands are really knocking themselves out recently to be our heroes as well as saviours of our sanity and our purchasing conscience, or so it seems.

With carefully crafted imagery …

Good marketing is not made up of any one single activity, but a series of well thought out, complimentary and connected tasks.

Perfect marketing should resemble a well-choreographed …

If you are not integrating your marketing communications across all of your channels, then it’s like your marketing is competing against itself. And to be honest if this is the case, in the long …

Many people think digital marketing has taken over and that traditional marking is dead. But this is simply not true thanks to the continued use of magazines, newspapers and television as marketing channels. …

I recently met with the owner of a large engineering company who was desperate for help with their marketing. Over the years their interaction and engagement with the outside world had dwindled and they …

We love our friends. They help, support and guide us through life’s challenges and opportunities and are always there for us, no matter what.

In fact I am not sure what we …

After 30 years in the industry, I am still saddened that marketing in some businesses is still not given the importance and status that I believe it's due. To some marketing is a quick fix which brings …

I have no idea why some business owners, and indeed some marketers, still see marketing as something that needs to be kept separate and treated in a different way to other business activities. Because …

How much time do we spend trying to make our marketing content interesting? How many hours have we stared at a blank computer screen praying for divine intervention. And why, oh why is it so difficult …

Imagine if you only ever contacted people in your life when you wanted them to do something for you. I’m guessing that these people wouldn’t be that responsive or that interested in wanting …