Imagine if you only ever contacted people in your life when you wanted them to do something for you. I’m guessing that these people wouldn’t be that responsive or that interested in wanting …

If I had a £1 for every time a client said “could you just” followed by an urgent request for obscure marketing assistance or an order to do something now, I would probably be fairly …

One of the main changes in marketing communications in the last 5-10 years has been the decline in formality. Nowadays we seem to be almost too familiar with everyone, customers, prospective customers, …

I am still at a loss to understand why some prospective clients insist on leading you on a merry dance. When it comes to meetings, generating ideas and plans they are keen as mustard. But once they have …

I spend a lot of time reading my clients’ marketing collateral including brochures, adverts, flyers and websites and sometimes I’m shocked by just how much of their copy is dedicated to talking …

“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …

Whilst studying for my Diploma in Copywriting with the Institute of Copywriting many years ago, I was fortunate to have a brilliant and helpful tutor who remained a firm believer in the “ less is …

It’s worth remembering that whilst your customers see and benefit from the results of your external communications, for complete business success you must not forget or forgo efficient and effective …

“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …

“No matter who you are and what you do, your manners will have a direct impact on your professional and social success.” - Anonymous

“Manners are a sensitive awareness …

Why is when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t take to. You …

As a copywriter, I am frequently asked by clients, prospects, friends and colleagues to look at their websites, read through their copy and tell them honestly what I think?

Now …