Less is always more!
Whilst studying for my Diploma in Copywriting with the Institute of Copywriting many years ago, I was fortunate to have a brilliant and helpful tutor who remained a firm believer in the “ less is …
Whilst studying for my Diploma in Copywriting with the Institute of Copywriting many years ago, I was fortunate to have a brilliant and helpful tutor who remained a firm believer in the “ less is …
It’s worth remembering that whilst your customers see and benefit from the results of your external communications, for complete business success you must not forget or forgo efficient and effective …
“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …
“No matter who you are and what you do, your manners will have a direct impact on your professional and social success.” - Anonymous
“Manners are a sensitive awareness …
Why is when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t take to. You …
As a copywriter, I am frequently asked by clients, prospects, friends and colleagues to look at their websites, read through their copy and tell them honestly what I think?
Now …
It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product, service or company. Two recent examples make …
In a world where nothing stays static for long, your website copy and its messaging can be out of date in a matter of weeks or months. In this time, your business has probably evolved, your target audience …
I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.
However, there has been a change on the management …
We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?
Latest research continues to highlight the fact …
Google loves new and fresh content and as business owners we are always wondering how we can create “awesome content”. Let’s be honest content marketing is hard. But most of us …
No one doubts that as sole traders we provide a fantastic and personable service to our clients, which is enhanced by expertise, knowledge and the development of strong, long-term business relationships. …
Why is marketing still misunderstood?
Top 10 tips for marketing success
Being likeable can help you to achieve business success!
Do you know what marketing is working?
What's your motivating factor?
Remember who you are connected to!
Less marketing, more branding!
Bring back some marketing mystery!
Is there such a thing as a free lunch?
Tell me what you want, what you really really want!
What makes a marketing expert?
Are you really going the extra mile?
Are you stealing your own time?
Forget the features - your customers are only interested in the benefits!
Are you comfortable being authentic?
Want to punch above your weight?!
When bad publicity is bad for business!
Blog or article - would you recognise the difference?
Are you offering too much choice!
How well do you know your customers?
Is your business using the right voice and tone?
The importance of consistency across your marketing channels
Building relationship, not getting people to buy from you!
Why the real value of your business lies in the strength of your client relationships
All that glitters is not gold!
It is my opinion and you cannot change it!
Don't let your marketing compete against itself!
What marketing story are you telling?
Is marketing aligned with your business strategy?
Good communications start from the inside
It is my opinion - you can't change it!
Importance of a marketing review!
Trust - your marketing toolkit winner!
How good is your marketing choreography?
Do not let your marketing compete against itself!
Top marketing tips for business success
Getting the right balance between traditional and digital marketing
Time to hone your customer service skills?
The toll of the bland, brand, band wagon!
Sharing values builds strong relationships
Integrated marketing. Are you channel-centric or customer-centric?
Are you channel centric or customer centric?
The perils of employing friends!
Why you need a regular marketing review!
Marketing is not always the solution!
What's your motivating factor?
Who are you getting over familiar with?