How emotional is your marketing?
We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?
Latest research continues to highlight the fact that the vast majority of people on the vast majority of occasions make decisions emotionally and instinctively.
So whilst for many years we believed that logic, rational thought and functionality were reasons for buying products and services, this 180 degree turnaround means that we all need to start to get much more emotional about marketing.
Time to get some feeling into your content!
Good brand marketing is about getting the right emotional response from your target audience. You can get people to buy a product in many ways, but to get them to love it; you need to play to their emotions. Understanding emotions is not just about how people believe, but how consumers behave. Once we get to grips with this, we can start to benefit from a healthier bottom line.
And whilst I know that many businesses have embraced the powerful part that people and emotions play in our buying decisions, other businesses are have still not entered the arena. So check out what you say about you, your business and your products and services and if there aren't enough emotional words in there, it could be time to make some important changes.
Make your customers happy!
Below are some key emotions that we need as customers to be satisfied. Where possible, you need to try to relate the benefits of your products to meet these all important emotions.
- Self-improvement
- Pride / Status
- Security
- Achievement
- Power
- Love
If you want to know which big brands are good at emotional marketing – check out John Lewis, Apple, Nike, Honda, M&S, Proctor and Gamble and a whole host of charities and dare I say it some supermarkets too!
In conclusion, “emotion sells” and as consumers and business owners we shouldn’t ever forget it!