It’s my opinion and you can’t change it!

Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I have come to almost despise its very invention. And whilst I fully understand and appreciate the benefits, I know that for every success there is a wealth of failures and disappointments to report.

The right to be me!

Take my experience of last week when I commented on something in the news relating to my industry. I proffered my own opinion and was immediately shot down in flames by a follower, and others who jumped on the bandwagon, not because my opinion was wrong but because my opinion was at odds with theirs! This made me cross on so many different levels. Firstly it’s my opinion and there’s not a damned thing anyone else can do about it, but secondly it illustrated to me how far we have fallen in our blind need to be accepted by our peers.

This is not the first time something like this has happened to me, but this occasion has made me rethink how we communicate and whether social media is helping us or hindering us. Originally designed to be a useful marketing channel, I am now questioning whether it’s possible to successfully convey your opinion, values, authenticity and personality using social media, without causing offence, inciting others and/or just generally feeling guilty or inferior?

Fabulous or vacuous? 

Of course I get the positives of social media, but in light of my recent experiences I have been studying the negatives. So whilst it’s great to connect and communicate with lots of people quickly both locally and globally and have a level playing field for business, I wonder if it has also made us quite vacuous. But on the following points I think social media is a great big fail – so read, enjoy and remember you have been warned!

Bad things to come from social media

  • The rise of selfies  
  • Useless rubbish (photos of what people will eat, are eating or have eaten)
  • Bragging and showing off (updates on exotic holiday destinations with plethora of pictures)
  • Self-pitying posts (with accompanying sad face emoji’s or ambiguous status updates)
  • Objectionable status (disagreeing only because people want to be controversial)
  • Information oversharing (mostly relationship rants)
  • Political tirades (people who encourage conversations to devolve into personal attacks and negative judgments of each other’s characters
  • Hiding behind anonymity (the people who like everything but never comment)
  • All talk and no action (the people who encourage others to do things but never get involved themselves)
  • Amplified ignorance (the people who take one inaccurate ideal and shamelessly shares it)

For marketing help and support that aims to cut down on meaningless waffle, ambiguity and oversharing, contact Vicky at Fuel on 07766 566690 or email