“Marketing is a contest for people’s attention.”
“The aim of marketing is to know & understand the customer so well that the product or service fits them & sells itself.”
“If you’re a good marketing person, you have to be a little crazy.”
“Marketing is not the art of finding clever ways to dispose of what you make; it’s the art of creating genuine customer value.”
“Marketing is no longer about the stuff you make, but the stories you tell.”
“Everyone is not your customer.”
“Marketing takes a day to learn, but a lifetime to master.”
BESPOKE SERVICE - COLLABORATIVE APPROACH
Fuel is an award-winning and professional marketing consultancy, committed to providing a friendly, efficient and results-driven service so you can:
At Fuel we have one key objective - to work with businesses that don’t have a dedicated internal marketing function, but need specialist help to ensure their business goes from strength to strength. This is acheived through the provision of well thought out, relevant and effective marketing strategies, plans, projects and campaigns.
Based between Banbury and Daventry, we service Rugby, Northampton, Buckingham, Milton Keynes, Towcester, Leamington Spa, Stratford-Upon-Avon, Coventry, Bicester, Market Harborough and other towns and villages in between.
We don't believe in ‘off the shelf’ solutions.
We work in partnership with you to listen to your requirements objectives, challenges and opportunities. And then we support you every step of the way, to ensure you always have a consistent message, strong brand and effective communications across multiple channels.
Our 1 hour scoping meeting (marketing audit) is a cost to us but not to you, and will signify the start of your relationship with Fuel.
Please contact us to make an appointment for your initial consultation.
"I contacted Fuel as I needed to re-brand my business. Vicky scoped out the project in detail and provided us with an excellent marketing strategy and comprehensive marketing plan for the year ahead. She is a pleasure to work with, and throughout the project was highly professional, thorough and effective. I expect to use Fuel's services again in the future, and would not hesitate to recommend her to any business in need of expert marketing advice."
Alastair Manson, MD, Ascent FD
“We were impressed by how quickly Vicky responded to our need for quality copywriting in a short space of time, producing an excellent end result.”
Rachael George - Abington Clinic
“Vicky is great to work with and has already made a demonstrable impact on our marketing strategy and plans. She works collaboratively and is flexible in her approach; anticipating the real needs of her client and responding to the fast changing needs of a small business. Her work is of a high standard and she recommends and project manages external marketing expertise to compliment her skill-set as appropriate. Most importantly she is honest and will tell you what you need to hear as opposed to what you want to hear - this for me makes her an incredibly valuable marketing expert.”
Debbie Seunarayan - Director, Gallus
“I engaged Fuel/Vicky’s services to re-write the copy for my website. She understood me and my business quickly and was able to provide concise, punchy and jargon-free copy to meet both my budget and my timings. The result has been transformational. One new client said that she had read the entire website before contacting me, as it was so easy to read and appreciate who I was and what services I was offering.”
Judith Hanson – Judith Hanson Hypnotherapy
“When we undertook the project to redesign and completely overhaul our website, I called on my trusted Pixooma Partner, Fuel Marketing to help with a number of critical elements. Vicky (from Fuel) used her extensive experience to ensure that the correct tone-of-voice was achieved throughout and her input was considerable: all the marketing copy, a complete rewrite of our Business Principles and also a project to create a new strapline for the business. Vicky is honest, approachable and a consummate professional and we will be asking her to work with Pixooma on many future projects.”
Mark Coster – Creative Director, Pixooma
“Vicky spent some time with me discussing the marketing needs of my business. I implemented all of her recommendations and saw a marked increase in sales. She listened to what I wanted to achieve and came up with strategies that I could implement immediately. Everyone wanting to expand their business should work with Vicky.”
Nicola Draper – Draper Hinks
“Vicky's warm personality, allied to her depth of marketing knowledge make her the consummate professional and the 'go-to' person to help you communicate the value of your product or service to both existing and potential clients.”
Judy Mansfield – Cherish Ceremonies
“Vicky Boulton has enabled my business to have a long term strategic plan for marketing. Vicky has an indepth knowledge of marketing. My Accountancy business is so different to others because it is so consultancy based, Vicky very quickly understood this and suggested good appropriate tailor made solutions. Her input and insight has been invaluable.”
Fiona Hysom – Cameron Hysom
“We have worked with Vicky on a number of projects, primarily to make use of her copy writing services. Vicky always delivers on time and we are always amazed at the amount of great content she produces.”
Richard Hunter – Hunter Design
“Having worked with Vicky to further develop the online and social media marketing strategy for Evanridge Properties LLP, I can honestly say that we have found her to be a hardworking, creative, knowledgeable, and results focused individual who has delivered at every level. What’s more, she has been an absolute pleasure to work with and I have no hesitation in recommending Vicky.”
Nigel Evans – Evanridge Properties
“I recently worked with Vicky to produce a customer testimonial film for a third party. Vicky managed the whole project brilliantly. In particular she really got to know the client's business, and with her marketing expertise was able to identify the key features and USPs that the film needed to showcase. The way that Vicky liaised with the client, the venue and our film crew helped ensure the project ran smoothly, and everyone was really happy with the results.”
Martin Phyllis - Director, Definition Media
“Over the last year Vicky has supported us by initially providing a review of marketing strategy and continuing in a mentor role on a quarterly on-going basis. The firm and me personally have benefited greatly from Vicky’s vast experience and insight of marketing in professional services. Vicky’s role involved acting as a sounding board for new ideas, assisting in planning and setting objectives for the department as well as for me as an individual. I would recommend Vicky to any business looking to develop their marketing team and grow their business.”
David Nelson – Marketing Manager, Clark Howes
“Thank you Vicky for your recent presentation and the golden nuggets of advice and information I gleaned from it. Everything you said was very much common sense, but is the very thing lacking in many businesses."
Jim Turnbull – Food Development Company
“We teamed up with Vicky in 2016 following a company re-brand. With Vicky’s guidance, we developed a detailed marketing strategy including social media use and company newsletters. Vicky was instrumental in implementing this plan and provided us with guidance to ensure our plan was carried out. Thanks to Vicky’s help, we have reached a point where we feel confident to begin moving our marketing in house, which was our long term aim."
Emma Krynauw, Business Manager, Jane Smith Financial Planning Limited
“I used Vicky’s professional copywriting services to draft an article for a newsletter. With minimal briefing and in record time, she produced a brilliantly written piece, in an easy to read yet engaging style. Plus her original heading suggestion was a winner from the word go. If I ever need anything writing again for my business, I won’t waste time trying to do it myself, I will simply contact Vicky and ask her to work her magic!"
Linda Fell, Director, Premium Virtual Assistance Limited