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At Fuel we specialise in the effective delivery of three key marketing services:

 

Strategy and Planning

Copywriting

Training

 

 

 

STRATEGY AND PLANNING

 

Unsure how to go about marketing your business on a consistent and regular basis? Want dedicated help and hands-on support to ensure that it’s not a one off activity? You’re your marketing activities to help increase the growth and profitability of your business?

 

Using the services of a strategic marketing planner is essentially in ensuring that all your marketing efforts are focused on achieving the same objectives. And because the environment in which you and your business operate is changeable, we design your marketing strategy and plan to be flexible and make sure that they are regularly monitored, reviewed and updated in order to maintain effectiveness.

We can't provide a 'typical' marketing strategy or marketing plan, as every business is different and our service is bespoke to you. However when undertaking our initial marketing consultancy work, we're likely to guide you through many of the following elements:

 

  • Business strategy, objectives and goals
  • Research
  • Customer profile and targeting
  • Marketplace and competitors
  • Products and services
  • Price structure
  • Branding considerations
  • Messaging and communications
  • Collateral and channels
  • Campaigns, tools and tactics
  • Timings and budget
  • Resource requirements

 

At Fuel, the strategy and plans that we design for your business mean you will be able to improve the ongoing effectiveness and success of your marketing activities.

 

 

 

COPYWRITING

 

Struggling to connect with your customers? Want a fresh perspective to increase the effectiveness of your ongoing communications? Or simply running out of time trying to write new content on a regular basis?

Utilising the services of a copywriter will ensure that the words you use are the right ones and that they are personal and targeted to your customers. They must be capable of addressing and understanding your target audiences’ needs and fears as well as communicating the benefits of what you are offering so they encourage engagement.

We regularly research, develop and generate new content for a customer which is on brand, on message and on time. We work across a range of promotional items including:

 

  • Websites
  • Press releases
  • Blogs
  • Newsletters
  • Brochures
  • Leaflets/flyers
  • Adverts
  • Case studies/white papers
  • Articles/editorials/advertorials

 

At Fuel, the copy we write for your business means you will get clear, quality and relevant content which resonates perfectly with your target audience.

 

 

 

TRAINING

 

When you own a small business, you often don’t have access to marketing knowledge or a budget to outsource it to a professional marketer. This means that you need to do your own marketing whilst your business develops and grows.

If you don’t know where to start and are worried that you may be focusing on the wrong areas of marketing or spending too much time or money in the wrong areas, then you will benefit from some marketing guidance.

We work with startup and small businesses who have no previous marketing training or experience and are in need of easy to understand interactive learning which introduces proven tips for success, together with low-cost, high impact marketing techniques. Topics for our popular “small business marketing on a budget” training course include:

 

  • What is marketing?
  • Research
  • Strategy/planning
  • USP and customer benefits
  • Price and routes to market (online vs. offline balance)
  • Branding and messaging
  • Relationship management
  • Content and collateral
  • Campaign timing
  • Execution and measurement

 

At Fuel, the marketing training we deliver means you will be able to increase your confidence levels about the marketing process and learn quickly how you can fit it into your daily business operations.

 

Our 1 hour scoping meeting (marketing audit) is a cost to us but not to you, and will signify the start of your relationship with Fuel. Please contact us to make an appointment for your initial consultation.

 

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