It’s my opinion and you can’t change it!
Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I …
Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me anymore. However as a user of social media, I …
If you are not integrating your marketing communications across all of your channels, then it’s like your marketing is competing against itself. And to be honest if this is the case, in the long …
Let’s face it, it’s a busy market place out there and there are lots of messages and innovative ideas literally clambering for the attention of your target audience. So how do you present your …
I have no idea why some business owners, and indeed some marketers, still see marketing as something that needs to be kept separate and treated in a different way to other business activities. Because …
It’s worth remembering that whilst your customers see and benefit from the results of your external communications, for complete business success you must not forget or forgo efficient and effective …
In the last few years, I have noticed a worrying trend. Loyalty seems to have become less important as consumers have more power and greater expectations and are being presented with increased choice, …
Your marketing is the lifeblood of your business. Done properly it will drive your business and also maintain it. It might sound obvious, but reviewing your marketing content and the activities that you …
In a world where nothing stays static for long, your website copy and its messaging can be out of date in a matter of weeks or months. In this time, your business has probably evolved, your target audience …
If I had a £1 for every time a client said “could you just” followed by an urgent request for obscure marketing assistance or an order to do something now, I would probably be fairly …
It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product, service or company. Two recent examples make …
“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diagrams) …
To establish your business, build strong customer relationships and develop a positive reputation, you need trust. It’s as simple as that. And some significant international research has identified …
How good is your marketing choreography?
Good communications start from the inside!
Don’t let your marketing compete against itself!
Top marketing tips for business success
Getting the right balance between traditional and digital marketing
Time to hone your customer service skills?
The toll of the bland, brand, band wagon!
Sharing values builds strong relationships
Integrated marketing – are you channel-centric or customer-centric?
Surround yourself with your kind of people!
Is your website compelling enough?
Integrated marketing – are you channel-centric or customer-centric?
The perils of employing friends!
It’s what you say and the way you say it!
Why you need a regular marketing review!
Marketing is not always the solution!
What's your motivating factor?
Who are you getting over familiar with?
Marketing - it's all about me!
Radio silence - what would you do?
Diversification - a step too far?
How emotional is your marketing?
A guide to successful networking
Why is marketing still misunderstood?
Top 10 tips for marketing success
Being likeable can help you to achieve business success!
Do you know what marketing is working?
What's your motivating factor?
Remember who you’re connected to!
Less marketing, more branding!
Bring back some marketing mystery!
Is there such a thing as a free lunch?
Tell me what you want, what you really really want!
What makes a marketing expert?
Are you really going the extra mile?
Are you stealing your own time?
Forget the features – your customers are only interested in the benefits!
Rose-tinted marketing glasses!
Are you comfortable being authentic?
Want to punch above your weight?!
When bad publicity is bad for business!
Are you offering too much choice!
How well do you know your customers?
Is your business using the right voice and tone?
The importance of consistency across your marketing channels
Why the real value of your business lies in the strength of your client relationships