I have a lovely client whose specialises in manufacturing. They do a wonderful job and have plenty of appreciative and loyal clients.

However, there has been a change on the management …

We all know that women are more emotional than men. So women marketers and business owners are you ready to receive some good news?

Latest research continues to highlight the fact …

Google loves new and fresh content and as business owners we are always wondering how we can create “awesome content”.  Let’s be honest content marketing is hard. But most of us …

No one doubts that as sole traders we provide a fantastic and personable service to our clients, which is enhanced by expertise, knowledge and the development of strong, long-term business relationships. …

You can never have enough friends and colleagues in business, so you need to ensure that you go to as many events, join as many groups and meet as many people as possible. Whatever line of business you …

After 30 years in the industry, I am still saddened that marketing in some businesses is still not given the importance and status that I believe it's due. To some marketing is a quick fix which brings …

For some businesses, marketing can be more hit than miss. To help you to ensure the best results every time, take a look at my top 10 tips. If you follow these, you will notice three key benefits. Over …

It doesn’t matter how great your product or service is, how much time/money it can save or how sophisticated your marketing is, if your clients don’t like and in turn trust you, they simply …

Having been a marketer for some 30 years plus, I know that looking at the results of your activities and campaigns and then making informed decision is critical to the success of any marketing strategy. …

We’ve all met those pushy people at networking events who use smoke and mirrors, tips and freebies, as well as offers and carefully crafted stories about “happy clients” or “wonderful …

Communication is a good thing and thanks to the plethora of online communication channels, we really can stay in touch with everyone 24/7.  But whilst I don’t want to put a dampener on your …

To operate a successful business, you need a good brand. A good brand is one that is memorable and whose message resonates with us whether for good or bad reasons. And whatever size your business is, you …