30 Nov 2011
Posted By: Vicky Boulton
Building an integrated and consistent social media policy Social media should rarely be used as your only marketing stream. It works best when used in conjunction with more traditional marketing efforts i.e. branding, networking, telemarketing, advertisin
Categories: Marketing
21 Nov 2011
Posted By: Vicky Boulton
Customer knowledge - your key to marketing success The success of your marketing activities, regardless of whether they are online or offline, essentially depends on one thing – customer knowledge and whether you have it or not. Let&rsquo
Categories: General
25 Oct 2011
Posted By: Vicky Boulton
Niche marketing - features and benefits Niche marketing has become very popular in recent years and most marketers will tell you that to be successful in today’s busy and diverse market place you need to have a niche(s) and/or defi
Categories: Marketing