17 Nov 2014
Posted By: Vicky Boulton
The secret of business success is to under-promise and over-deliver (not the other way round)! My marketing blog this week was inspired by some wellies. OK, not just any wellies, as they are a little bit pricier than your normal run of the mill rubber footwear, but for the purposes of the st
Categories: General
05 Nov 2014
Posted By: Vicky Boulton
Are you giving away too much for free? We all love the word free, but in reality I find that free always comes with a sting in its tale.  Free is not necessarily best. And sometimes you just have to bite the bullet and pay for some
Categories: General
20 Oct 2014
Posted By: Vicky Boulton
Have you protected your brand? Establishing a strong brand is pivotal to business success. And protecting that brand is equally as important. Yet there seem to be a lot of news stories recently about businesses finding that thei
Categories: Branding
07 Oct 2014
Posted By: Vicky Boulton
Is diversification (brand extension) - a step too far? I have a lovely client whose industry is manufacturing.  They do a wonderful job and have plenty of appreciative and loyal clients. However, there has been a change on the management board and
Categories: Branding
22 Sep 2014
Posted By: Vicky Boulton
Stop making marketing mystical! Marketing has never been a great mystery yet some marketers like to try to convince their clients that it can only be operated safely and efficiently by people of a certain skill level, i.e. them.&
Categories: Marketing