What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Are you offering too much choice!
This morning I did a presentation to a networking group on the growth of the “And” businesses. An “And” business is one where you ask someone what they do and they begin rec
All that glitters is not gold!
At a recent networking event, I overheard a colleague comment that Mr X couldn’t be doing very well in his business given the age of his car. Harsh you might say and I would agree, but unfort
Brand personality matters if you want marketing success
Love him or hate him, the Donald Trump brand is flying high. And whilst his aspirations to be the next President of the United States of America seemed incredible last year, the sheer amount of noi
Too much customer communication?!
As a marketer, I encourage communication with your prospects, customers, suppliers and other business contacts. But as a brand owner/manager you must bear in mind that you are also responsible for
Me, myself and I marketing?!
You don’t need to be Einstein to work out that we are all operating in a nation of narcissists? From attention-seeking celebrities to digital oversharing and the boom in cosmetic surgery, nar
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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