What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Is there anybody there?
What happens when you make a complaint and nobody listens? You might think this is a strange thing to say, but this happened to me recently and whilst its ridiculousness makes me shake my head and
Marketing – investment or cost?
When I was working as an in-house marketing manager for a firm of accountants, it was made very clear to me that marketing was most definitely a cost, a necessary evil for the partners to bear! And
Self-selection and you!
Why is it when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t tak
Dispel content confusion – use a copywriter!
Since I studied for my copywriting diploma in 2001, I have come across lots of people who are confused about what it is that a copywriter does. Essentially a copywriter is employed on a freelance b
In business, what's your motivating factor?
We’ve all met those pushy people at networking events who use smoke and mirror tatics, tips and freebies, as well as offers and carefully crafted stories about “happy clients” or
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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