11 Apr 2014
Posted By: Vicky Boulton
The importance of letting people get to know you! According to one of my favourite books, Brand You “the more people know you, the easier it is to market yourself and the better you are at marketing yourself the less you need to sell yoursel
Categories: General
25 Mar 2014
Posted By: Vicky Boulton
Networking - the art of clever marketing Recently I heard someone at a networking group quote their boss who said that networking equated to “no working”. Well for someone who gets the majority of their work from referrals, I
Categories: Marketing
12 Mar 2014
Posted By: Vicky Boulton
Lots of unsubscribes? This could be why. Years ago email marketing was rare and to get an enewsletter was almost an event. So much so, that you did the unthinkable and read it from top to bottom and occasionally even threw caution to the
Categories: Marketing
25 Feb 2014
Posted By: Vicky Boulton
The world has changed...has your marketing? I’ve been in the marketing industry since the early 1990’s when things were very different. And whilst technology and innovation has taken this business discipline to a new level, a lot
Categories: Marketing
11 Feb 2014
Posted By: Vicky Boulton
How good is your marketing choreography? Good marketing is not made up of any one single activity, but a series of well thought out, complimentary and connected tasks. Perfect marketing should resemble a well-choreographed musical number
Categories: Marketing