20 Oct 2014
Posted By: Vicky Boulton
Have you protected your brand? Establishing a strong brand is pivotal to business success. And protecting that brand is equally as important. Yet there seem to be a lot of news stories recently about businesses finding that thei
Categories: Branding
07 Oct 2014
Posted By: Vicky Boulton
Is diversification (brand extension) - a step too far? I have a lovely client whose industry is manufacturing.  They do a wonderful job and have plenty of appreciative and loyal clients. However, there has been a change on the management board and
Categories: Branding
22 Sep 2014
Posted By: Vicky Boulton
Stop making marketing mystical! Marketing has never been a great mystery yet some marketers like to try to convince their clients that it can only be operated safely and efficiently by people of a certain skill level, i.e. them.&
Categories: Marketing
03 Sep 2014
Posted By: Vicky Boulton
Tired of keeping up with the Joneses? We’ve all heard the phrase, keeping up with the Joneses, but until this week I had never realised how far this concept had extended. As a business owner, I attend a lot of networking events w
Categories: General
26 Aug 2014
Posted By: Vicky Boulton
What's your brand personality? Every brand has a personality. Essentially they are human characteristics attributed to your brand, and they form a key part of how customers perceive your brand, how it behaves and how your brand
Categories: Branding