What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Brand personality matters if you want marketing success
Love him or hate him, the Donald Trump brand is flying high. And whilst his aspirations to be the next President of the United States of America seemed incredible last year, the sheer amount of noi
Too much customer communication?!
As a marketer, I encourage communication with your prospects, customers, suppliers and other business contacts. But as a brand owner/manager you must bear in mind that you are also responsible for
Me, myself and I marketing?!
You don’t need to be Einstein to work out that we are all operating in a nation of narcissists? From attention-seeking celebrities to digital oversharing and the boom in cosmetic surgery, nar
Why your brand needs a good story!
“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin Since time began, man has learnt best through the telling of stories. And when building and
Just do it!
Nike had it sorted in my opinion when they came up with their trademark “just do it” – simple, effective and above all else very empowering. And in the course of my business and i
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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