07 Apr 2015
Posted By: Vicky Boulton
Are you getting the right balance between traditional and digital marketing? Many people think digital marketing has taken over and that traditional marking is dead. But this is simply not true thanks to the continued use of magazines, newspapers and television as marketing
Categories: Marketing
23 Mar 2015
Posted By: Vicky Boulton
Make the customer experience count Your customers are your greatest assets. When they are satisfied they become your best advocates by trusting you and becoming loyal to your brand and/or your business.  However, some organisat
Categories: General
09 Mar 2015
Posted By: Vicky Boulton
What are your brand values? Following on the theme of values, which in my last blog dealt with how “Sharing values builds stronger client relationships”, I want to highlight today how the power of branding lies in
Categories: Branding
23 Feb 2015
Posted By: Vicky Boulton
Sharing values builds stronger client relationships At a recent networking event, we were asked to discuss how we thought we could get the most from prospect meetings. Whilst the usual points about research, listening, understanding and follow up we
Categories: General
09 Feb 2015
Posted By: Vicky Boulton
Don't forget to promote examples of good service too! At the beginning of this year someone cloned my Barclays debit card and had several days of fun at my expense on a number of online retailing sites. As it was between Christmas and New Year, I wasn
Categories: General