What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Self-selection and you!
Why is it when you go out with a group of work colleagues, friends or family to the pub, a restaurant, the cinema or even a party or celebration, there are some people that you just don’t tak
Dispel content confusion – use a copywriter!
Since I studied for my copywriting diploma in 2001, I have come across lots of people who are confused about what it is that a copywriter does. Essentially a copywriter is employed on a freelance b
In business, what's your motivating factor?
We’ve all met those pushy people at networking events who use smoke and mirror tatics, tips and freebies, as well as offers and carefully crafted stories about “happy clients” or
Do you know what your ROI is on your marketing?
In November last year Forbes published an article entitled “The top 10 marketing trends that will define 2016”. What caught my attention then and indeed again recently, some 7 months la
Social Media Q&A (the basics)
I was recently asked to do a Q&A article for the July/August issue of Venue Insights Magazine. Click on the link below for the fnished version. Thanks to my social media partner Sandra Ashford
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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