We’ve been product centric, brand centric, channel centric, but now it’s very much the era of customer-centricity. And thank goodness, in a country where levels of customer service from

The saying “there ain’t no such thing as a free lunch” has never seemed as relevant as it did recently. A business colleague started up in business last year and a friend of his s

Gone are the days when you built a website and the content was fixed and stayed the same forever. Now thanks to very clever and easy to use content management systems (CMS), we can all change our w

Several things in life annoy me and when it comes to my own area of expertise, there is one thing in particular that really does make me mad and that is the lack of asking my permission to marke

When I started my career in marketing, way back when the internet was just developing, email was an idea and of course social media meant something else, there were just 4 P’s of marketing &n