20 Jan 2015
Posted By: Vicky Boulton
Benefits of building a strong personal brand One of my favourite marketing books is by John Purkiss & David Royston-Lee. Called “Brand You” this valuable book focuses on the following key concept; “The better you kno
Categories: Branding
05 Jan 2015
Posted By: Vicky Boulton
Plan for success in 2015 I am still amazed how many businesses don’t have a business plan, let alone a marketing plan. Regardless of the size of your business, or its age, if you don’t know where you want to go
Categories: Marketing
15 Dec 2014
Posted By: Vicky Boulton
Why you can’t rush good marketing! If I had a £1 for every time someone wanted me to guarantee instant results for their marketing efforts and /or activities, I would probably be moderately rich by now. But try to explain to p
Categories: Marketing
03 Dec 2014
Posted By: Vicky Boulton
How honesty can drive business growth! Every brand seems to go on at great lengths about the importance of transparency and honesty in their business. But I bet it will come as no surprise to people out there to know that levels of busi
Categories: General
17 Nov 2014
Posted By: Vicky Boulton
The secret of business success is to under-promise and over-deliver (not the other way round)! My marketing blog this week was inspired by some wellies. OK, not just any wellies, as they are a little bit pricier than your normal run of the mill rubber footwear, but for the purposes of the st
Categories: General