What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Benefits of building a strong personal brand
One of my favourite marketing books is by John Purkiss & David Royston-Lee. Called “Brand You” this valuable book focuses on the following key concept; “The better you kno
Plan for success in 2015
I am still amazed how many businesses don’t have a business plan, let alone a marketing plan. Regardless of the size of your business, or its age, if you don’t know where you want to go
Why you can’t rush good marketing!
If I had a £1 for every time someone wanted me to guarantee instant results for their marketing efforts and /or activities, I would probably be moderately rich by now. But try to explain to p
How honesty can drive business growth!
Every brand seems to go on at great lengths about the importance of transparency and honesty in their business. But I bet it will come as no surprise to people out there to know that levels of busi
The secret of business success is to under-promise and over-deliver (not the other way round)!
My marketing blog this week was inspired by some wellies. OK, not just any wellies, as they are a little bit pricier than your normal run of the mill rubber footwear, but for the purposes of the st
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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