What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
In business, what's your motivating factor?
We’ve all met those pushy people at networking events who use smoke and mirror tatics, tips and freebies, as well as offers and carefully crafted stories about “happy clients” or
Do you know what your ROI is on your marketing?
In November last year Forbes published an article entitled “The top 10 marketing trends that will define 2016”. What caught my attention then and indeed again recently, some 7 months la
Social Media Q&A (the basics)
I was recently asked to do a Q&A article for the July/August issue of Venue Insights Magazine. Click on the link below for the fnished version. Thanks to my social media partner Sandra Ashford
What are you calling yourself?
I don’t know whether it was the expansion of the internet or the growth of the ego, but it seems as if you can’t read a newspaper, article or attend a business event without coming face
How to handle a referral
The not so secret secret to getting new business is referrals. You cannot receive a better lead than one that has been sent your way with a strong referral. You cannot have a more motivated prospec
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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