What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
Don't keep up with the Joneses!
The absolute worst kind of marketing that you can do, is what I have termed “Keeping up with the Joneses”. This is where you find out what everyone else is doing marketing-wise, normall
My tips for (continued) business success!
"Whether you think you can or think you can't - you're right" Henry Ford We all want to be successful in business. Fuel is now in its fifth year and with turnover an
Does your copy help you to punch above your weight?
How much time do we spend trying to make our marketing content interesting? How many hours have we stared at a blank computer screen praying for divine intervention. And why, oh why is it so diffic
Are you stealing your own time?!
"Procrastination is the thief of time” Sometimes the Nike strapline “Just Do It” screams in my head as I meet clients or prospective clients who seem to prefer procrastin
Personality vs. Knowledge
I read a very interesting quote the other day from the Carnegie Institute of Technology that made me think about business success, but more importantly about those people who operate a business who
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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