What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
The Promising Prospect?!
Thank goodness we are all different. That there’s diversity in each business day and that no two prospect meetings are the same! However, since I set up Fuel in 2011, I have normally been fai
Blowing my own trumpet for a job well done!
Now I’m not really one for blowing my own trumpet. However, winning a business award that is decided upon by other small business owners is something that cannot pass you by without at least
Growth of the "And" Businesses
In recent years I have noticed the growth in a certain type of business. I am of course referring to the “And” businesses. What are they you ask? Well if you’ve ever been to a bus
Branding - well I've got a logo!
If I had a £1 for everyone who thought that branding was about creating a snazzy logo, I would have lots of money. In marketing terms, your logo is only the symbol that represents your brand,
Are you comfortable being authentic?
Marketing by its very nature is not known for its authenticity. Let’s face it Persil never made your whites whiter and who voted British Airways the world’s favourite airline? However,
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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