18 Apr 2016
Posted By: Vicky Boulton
Brand personality matters if you want marketing success Love him or hate him, the Donald Trump brand is flying high. And whilst his aspirations to be the next President of the United States of America seemed incredible last year, the sheer amount of noi
Categories: Branding
04 Apr 2016
Posted By: Vicky Boulton
Too much customer communication?! As a marketer, I encourage communication with your prospects, customers, suppliers and other business contacts. But as a brand owner/manager you must bear in mind that you are also responsible for
Categories: Marketing
21 Mar 2016
Posted By: Vicky Boulton
Me, myself and I marketing?! You don’t need to be Einstein to work out that we are all operating in a nation of narcissists? From attention-seeking celebrities to digital oversharing and the boom in cosmetic surgery, nar
Categories: Marketing
29 Feb 2016
Posted By: Vicky Boulton
Why your brand needs a good story! “People do not buy goods and services. They buy relations, stories and magic.” Seth Godin Since time began, man has learnt best through the telling of stories. And when building and
Categories: Branding
16 Feb 2016
Posted By: Vicky Boulton
Just do it! Nike had it sorted in my opinion when they came up with their trademark “just do it” – simple, effective and above all else very empowering. And in the course of my business and i
Categories: General