26 May 2015
Posted By: Vicky Boulton
Who are you talking to? One of the most common problems that I find when meeting prospective clients is their failure to identify quickly and succinctly who their ideal customers are.  And if you don’t know who
Categories: Marketing
11 May 2015
Posted By: Vicky Boulton
Are you really going that extra mile? There are some phrases that are just plain annoying. The one that springs to mind today is “going the extra mile.” And whilst there are plenty of people out there in a business capacity
Categories: General
27 Apr 2015
Posted By: Vicky Boulton
When bad publicity is bad for business! Thanks to the phrase “there’s no such thing as bad publicity” many businesses are ignoring the basic need to check and double check their marketing and communications from every a
Categories: General
07 Apr 2015
Posted By: Vicky Boulton
Are you getting the right balance between traditional and digital marketing? Many people think digital marketing has taken over and that traditional marking is dead. But this is simply not true thanks to the continued use of magazines, newspapers and television as marketing
Categories: Marketing
23 Mar 2015
Posted By: Vicky Boulton
Make the customer experience count Your customers are your greatest assets. When they are satisfied they become your best advocates by trusting you and becoming loyal to your brand and/or your business.  However, some organisat
Categories: General