What we do
Strategic Marketing, Planning and Consultancy
Brand Positioning and Messaging
It’s my opinion and you can’t change it!
Having been in marketing since the early 1990’s, I’ve seen many things come and go and to be honest nothing that my industry does surprises me. However as a user of social media, I have
What's your brand message?
“What is it that you do?” is a question that I often ask prospects and new clients. And sometimes the answers are so confusing and long-winded (and often accompanied by doodles and diag
Marketing isn't always the solution!
I recently met with the owner of a larger engineering company who was desperate for help with their marketing. Over the years their interaction and engagement with the outside world had dwindled an
The weight of expectation – are you meeting your customers?
I have recently returned from a holiday to Crete. However, this wasn’t a package holiday as the flights, transfers and accommodation were all booked separately and despite a few reservations
Not another customer satisfaction survey!
It seems that you can’t go anywhere without someone asking you to complete an online, phone or text survey detailing your experiences of their product or service. Recently I was in Costa
Importance of setting marketing objectives
Niche marketing - features and benefits
Top blogging tips from Green Umbrella (Fuel's first guest blogger)
Marketing versus business development
Customer knowledge - your key to marketing success
What we do
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