26 Aug 2014
Posted By: Vicky Boulton
What's your brand personality? Every brand has a personality. Essentially they are human characteristics attributed to your brand, and they form a key part of how customers perceive your brand, how it behaves and how your brand
Categories: Branding
29 Jul 2014
Posted By: Vicky Boulton
Branding - make it friendly and interactive To operate a successful business, you need a good brand. A good brand is one that is memorable and whose message resonates with us whether for good or bad reasons. And whatever size your business i
Categories: Branding
13 Aug 2013
Posted By: Vicky Boulton
Will your brand promises hold up to scrutiny? I attended a networking event earlier this week and we got onto the topic of business ethics, principles and promises. Now I know that the market place has moved on in the last five years and big b
Categories: Branding
03 Jun 2013
Posted By: Vicky Boulton
Are you using the right voice and tone? Voice and tone are two common buzzwords when it comes to generating the right content in order to market you and your business. They are often thought to be the same thing and as a result seem inte
Categories: Branding
18 Feb 2013
Posted By: Vicky Boulton
Integrated marketing  are you channel-centric or customer-centric? Often in client meetings I am asked the dreaded loaded question. “In your opinion, which marketing channel will work best for us?” Now I always try to be careful with my answer because
Categories: Branding