20 Oct 2014
Posted By: Vicky Boulton
Have you protected your brand? Establishing a strong brand is pivotal to business success. And protecting that brand is equally as important. Yet there seem to be a lot of news stories recently about businesses finding that thei
Categories: Branding
07 Oct 2014
Posted By: Vicky Boulton
Is diversification (brand extension) - a step too far? I have a lovely client whose industry is manufacturing.  They do a wonderful job and have plenty of appreciative and loyal clients. However, there has been a change on the management board and
Categories: Branding
26 Aug 2014
Posted By: Vicky Boulton
What's your brand personality? Every brand has a personality. Essentially they are human characteristics attributed to your brand, and they form a key part of how customers perceive your brand, how it behaves and how your brand
Categories: Branding
29 Jul 2014
Posted By: Vicky Boulton
Branding - make it friendly and interactive To operate a successful business, you need a good brand. A good brand is one that is memorable and whose message resonates with us whether for good or bad reasons. And whatever size your business i
Categories: Branding
13 Aug 2013
Posted By: Vicky Boulton
Will your brand promises hold up to scrutiny? I attended a networking event earlier this week and we got onto the topic of business ethics, principles and promises. Now I know that the market place has moved on in the last five years and big b
Categories: Branding