18 Apr 2016
Posted By: Vicky Boulton
Brand personality matters if you want marketing success Love him or hate him, the Donald Trump brand is flying high. And whilst his aspirations to be the next President of the United States of America seemed incredible last year, the sheer amount of noi
Categories: Branding
29 Feb 2016
Posted By: Vicky Boulton
Why your brand needs a good story! “People do not buy goods and services. They buy relations, stories and magic.” Seth Godin Since time began, man has learnt best through the telling of stories. And when building and
Categories: Branding
14 Dec 2015
Posted By: Vicky Boulton
Branding - well I've got a logo! If I had a £1 for everyone who thought that branding was about creating a snazzy logo, I would have lots of money. In marketing terms, your logo is only the symbol that represents your brand,
Categories: Branding
09 Mar 2015
Posted By: Vicky Boulton
What are your brand values? Following on the theme of values, which in my last blog dealt with how “Sharing values builds stronger client relationships”, I want to highlight today how the power of branding lies in
Categories: Branding
20 Jan 2015
Posted By: Vicky Boulton
Benefits of building a strong personal brand One of my favourite marketing books is by John Purkiss & David Royston-Lee. Called “Brand You” this valuable book focuses on the following key concept; “The better you kno
Categories: Branding