Often in client meetings I am asked the dreaded loaded question. “In your opinion, which marketing channel will work best for us?” Now I always try to be careful with my answer because

As a business owner it may come as a surprise to know that there is a huge difference between what you are selling and what your customers are actually buying. It’s a gap that becomes obvious

Now despite the fact that my dad and mother-in-law are both retired dentists, I have always had a genuine, yet completely unsubstantiated, fear of dentists. I think it’s the noise of the dril

When I start working with a new client, I can never stress enough the importance of channel consistency. “What’s that?” is the normal response when I mention it during our fir

You’ve all heard of the horse whisperer and more recently there’s been the dog whisperer with the irrepressible and very sexy Cesar Millan, but what about the brand listener? Brands